Why Gift Giving is Just Good Business

Corporate gifting presents a remarkable opportunity to engage and demonstrate appreciation for your employees, customers, prospective clients, and partners. In fact, gift-giving can be as good for your heart as it is for growing your business.

Gifts create close relationships and strong connections conveying gratitude and appreciation. Happy customers feel a sense of loyalty and increased trust to continue your business relationship. When employees feel a strong bond with their employer, they feel more satisfied and motivated to do their best work.

Including your company’s logo on these gifts can elevate this practice into a powerful branding strategy, but this requires thoughtful consideration to be done well and avoid coming across as insincere. Putting these five reasons at the forefront of your gift-giving program will make the most of your efforts while strengthening your relationships and your brand.

Build and Maintain Relationships

Strategic gifts will always remind recipients how important they are to you. Set the right tone from the beginning with a stunning welcome gift, then strengthen those connections with high-quality items that continue to show your appreciation. Creating memorable “unboxing” experiences with thoughtful, customized gifts goes a long way in making recipients feel valued.

Stand Out from the Competition

You never want to fall short of the competition, and giving memorable, customized gifts is a thoughtful way to stay at the top of your recipients’ minds. Delicious food boards, cozy blankets, and high-end outerwear are just three examples of gifts that people love to receive because they convey a sense of luxury. Giving gifts that are a step up from the expected is an exciting way to leave the competition behind.

Reinforce Company Values

81% of employees report feeling appreciated when they get gifts from their employers and 51% who received a “very memorable” gift say they feel more connected to their workplace. Show loyal employees they are valued by celebrating achievements, birthdays, and anniversaries with premium, customized gifts. Include a card with a personalized message and see how quickly your gifting program spreads happiness and engagement throughout your organization.

Connect with Prospects

Have you ever thought about promoting your business to new customers through gifting? Go beyond a traditional business card with branded products like pens, magnets, hats, calendars, device accessories, etc. to help people remember your business as they go about their day. You can also show off an innovative spirit and enhance networking potential with digital cards. After all, 66% of gift recipients can still remember the brand name on a promotional item after a year, and 24% of gift-giving opened new opportunities or leads for the gifting company.

Enhance Your Reputation

Select high-quality gifts that can be truly enjoyed, remembered, and used. When you give something thoughtful, it shows you pay attention to the interests of your clients and employees. Gifting the right items will generate goodwill among recipients and boost the image of your business. A sterling reputation can bring in more customer referrals, increase repeat business, motivate current employees, and attract top talent.  

Partnering with us Brancaster Marketing, Inc. gives you access to exceptional ideas that will make your gifts stand out while answering all your needs. We are experts at handling specific requirements and are excited to collaborate with you to create a seamless gifting experience.

Can’t wait to get started? Click here. for amazing ways to show your appreciation through unforgettable gifts.