Gearing Up to Go Back-to-School
Summer is in full swing, so it’s time to start thinking about back-to-school! Whether you're a student, parent, teacher, club leader, coach, or local business owner, every new academic year brings the excitement of a fresh start and promotional products can help build that excitement. Promos enhance fundraising programs, build school spirit, and encourage communities to support their local schools and universities.
Students
Students are the biggest audience for back-to-school promotions, and there are plenty of promos that will appeal to them. Students need durable and spacious backpacks to carry books, computers, accessories, and other school supplies. Staying hydrated is essential for staying focused and alert during the school day. Reusable water bottles with fun features are sure to be appreciated by students of all ages while multi-use drinkware that can be used for cold or hot beverages is ideal for the college-age crowd and faculty.
Fashion is always important for students because it gives kids a sense of free thinking and a great sense of confidence. The 1990s and Y2K fashion will continue influencing apparel trends in the upcoming school year with dark/gothic colors, hoodies, oversized tees, plaids, and color-blocking with minimal accessories. Additionally, expect to see vibrant pink grow in popularity with students when Greta Gerwig’s Barbie movie is released in November, impacting the fashion choices of young women worldwide.
Parents & Guardians
Parents and guardians play a crucial role in supporting their child's education, and they deserve recognition for their efforts. Consider offering promotional products that will help parents stay organized and involved in their child's school life. A calendar or planner with important school dates and events is useful and an imprinted tote bag for carrying school supplies, snacks, and other essentials can be functional and fashionable.
Promos that help parents, family, and guardians show how proud they are of their children’s accomplishments are an essential part of any back-to-school campaign. Yard signs, car magnets, stickers, and apparel promote educational institutions and programs while giving supportive adults a way to show off (and brag a little) about their awesome kids.
Educators
Teachers deserve recognition for their hard work and dedication. Consider offering promotional products that will help them stay motivated and organized throughout the school year. Thoughtful items like a journal or planner, an attractive coffee mug, or cozy apparel are sure to be appreciated and used often.
Writing instruments, books, and tech accessories are essential in the classroom, and when they are branded with a school’s logo, colors, or inspirational messages they can enhance the learning experience and boost school spirit. Thinking beyond standard supplies, stress balls and fidget toys are beneficial to both students and their teachers by helping kids stay focused and calm throughout the day.
Promotional products that help administrators and support staff keep things running smoothly and efficiently are a great addition to any back-to-school campaign. A branded desk accessory or memopad can help them stay organized while a custom lapel pin or keychain will show off their school pride.
So, are you gearing up for back-to-school? Promotional products are a great way to put your brand in front of high-value audiences while showing support for the education sector. Contact us today to learn more about the products, ideas, and back-to-school programs that will reach a wide audience and make a positive impact on school experiences.